Hornswaggler | The culture, the humor, a bit of the sports, not so much the politics, and the workplace distraction
Hornswaggle is an alternate spelling of
hornswoggle, an archaic word that means to bamboozle or hoodwink. I take my
pronunciation from the late Harvey Korman in "Blazing Saddles" --
"I want rustlers, cutthroats, murderers,
bounty hunters, desperados, mugs, pugs, thugs, nitwits, halfwits, dimwits,
vipers, snipers, conmen, Indian agents, Mexican bandits, muggers,
buggerers, bushwhackers, hornswagglers, horse thieves, bull dykes, train
robbers, bank robbers, ass kickers, shit kickers and Methodists!"
Until today, I didn't know that Domino's makes really crappy pizza. Or made really crappy pizza, the company's new self-flagellating ads tell me.
Domino's isn't French Laundry or anything, but not being a connoisseur of mass-market pizza, it had never occurred to me that it was much worse than places like Pizza Hut, Papa John's or Little Caesars. Apparently, it was. Apparently, they built a massively successful pizza operation by selling people really terrible pizza. They cut corners. They spat in the eye of the customers.
So now Domino's has decided to put out a delivered food product that isn't terrible, which is good, I suppose, but they've also placed a thought in my head that wasn't there before: Domino's sucks.
It's an unusual strategy. But in light of the buzz the ads appear to be generating, it may very well work.
